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What you need to know about business / Roger TrappPublication: Chichester : Capstone, 2011Description: V, 250 p. :
il. ;
20 cm.Availability: Items available for loan: [TRA. 658] (1).
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Islamic branding and marketing : creating a global islamic business / Paul TemporalPublication: Asia : John Wiley & Sons, 2011Description: XVII, 324 p. :
il. ;
24 cm.Availability: Items available for loan: [TEM. 658.8] (1).
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Flying without a net : turn fear of change into fuel for success / Thomas J. DeLongPublication: Boston : Harvard Business Review Press, 2011Description: XV, 250 p. :
il. ;
23 cm.Availability: Items available for loan: [DEL. 658.3] (1).
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The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonaldPublication: Boston : Harvard Busineaa Review Press, 2011Description: XI, 227 p. :
il. ;
23 cm.Availability: Items available for loan: [BRA. 658.8] (1).
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O corpo na publicidade / Jorge VeríssimoPublication: Lisboa : Edições Colibri : Instituto Politécnico de Lisboa, 2008Description: 198, XXIX p. :
il. ;
23 cmAvailability: Items available for loan: [VER. 658.8] (1). Items available for reference: [VER. 658.8] (1).
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Business / Ricky W. Griffin, Ronald J. EbertPublication: Upper Saddle River : Pearson Education, 2006Description: [pag. var.] :
il. ;
28 cm.Availability: Items available for loan: [GRI. 658] (2). Items available for reference: [GRI. 658] (1).
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Beyond six sigma : profitable growth through customer value creation / Garry A. Plaster, Jerry D. AldermanPublication: Hoboken : John Wiley & Sons, 2006Description: XVI, 303 p. :
il. ;
24 cm.Availability: Items available for loan: [PLA. 658.5] (1).
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Iniciação ao ensino à distância / Koen DePryck... [et al.]Publication: Brussel : Het Gemeenschapsonderwijs, 2006Description: 122 p. :
il.Availability: Items available for loan: [DEP. 37.018] (1). Items available for reference: [DEP. 37.018] (1).
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Strategies for Asia Pacific : meeting new challenges / Philippe Lasserre, Hellmut SchüttePublication: New York : Palgrave Macmillan, 2006Description: XX, 332 p. :
il. ;
23 cm.Availability: Items available for loan: [LAS. 658] (1).
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Logística global e macrologística / João Carlos Quaresma DiasPublication: Lisboa : Edições Sílabo, 2005Description: 584 p. :
il. ;
25 cm.Availability: Items available for loan: [DIA. 658] (1).
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Getting started in ODL / Koen DePryck... [et al.]Publication: Antwerpen; ; Apeldoom : Garant, 2005Description: 118 p. :
il.Availability: Items available for loan: [DEP. 37.018] (1). Items available for reference: [DEP. 37.018] (1).
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Statistical tools for environmental quality measurement / Michael E. Ginevan, Douglas E. SplitstonePublication: Boca Raton : Chapman & Hall / CRC, 2004Description: XIV, 236 p. :
il. ;
24 cmAvailability: Items available for loan: [GIN. 658.8] (1).
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Service strategy : management moves for customer results / Jacques HorovitzPublication: Harlow : Pearson Education Limited, 2004Description: XV, 205 p. :
il. ;
24 cm.Availability: Items available for loan: [HOR. 658.8] (1).
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Estratégia-e : pura e simples : ligar a sua estratégia para a internet à estratégia global da sua empresa e negócios / Michel Robert, Bernard Racine ; introd. René CordeiroPublication: Lisboa : DPI - Decision Processes International, 2001Description: 190 p. :
il. ;
23 cm.Availability: Items available for loan: [ROB. 658.8] (1).
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Taking care of ebusiness : how today's market leaders are increasing revenue, productivity, and customer satisfaction / Thomas M. SiebelPublication: New York : Currency, 2001Description: XI, 257 p. :
il. ;
24 cm.Availability: Items available for loan: [SIE. 658.8] (1).
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Building models for marketing decisions / Peter S. H Leeflang... [et al.]Publication: Boston : Kluwer, 2000Description: XVI, 645 p. :
il. ;
25 cmAvailability: Items available for loan: [LEE. 658.8] (1).
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Marketing management : the millennium edition / Philip KotlerPublication: Upper Saddle River : Prentice Hall, 2000Description: [pag. var.] :
il. ;
26cmAvailability: Items available for loan: [KOT. 658.8] (1).
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Uma contribuição na modelação da concorrência para a caracterização da estrutura de mercado : aplicação a uma rede portuguesa de unidades hoteleiras / Ana Alexandra Antunes Figueiredo Martins ; orient. Isabel Maria de Miranda Hall ThemidoPublication: Lisboa : UTL - Instituto Superior Técnico, 1999Description: VIII, 87 p. :
il. ;
30 cm.Availability: Items available for reference: [MAR. 658(043)] (1).
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Medir a qualidade e a satisfação do cliente : um guia para gerir um serviço de qualidade / Richard F. GersonPublication: Lisboa : Monitor, 1998Description: IX, 117 p. :
il. ;
26 cmAvailability: Items available for loan: [GER. 658.8] (1).
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Marketing : o essencial do marketing de A a Z / Abril/Controljornal ; trad. Maria Zaira Miranda, Jaime de Oliveira LeandroPublication: Linda-a-Velha : Abril/Controljornal, 1998Description: 187 p. ;
20 cmAvailability: Items available for loan: [ACJ 658] (1).
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MBA intensivo em marketing / Dallas MurphyPublication: Linda-a-Velha : Abril/Controljornal Edirora, 1998Description: 199 p. :
il. ;
28 cmAvailability: Items available for loan: [MUR. 658.8] (1).
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Marketing / Alexander HiamPublication: Linda-a-Velha : Abril/Controljornal, 1998Description: 256 p. :
il. ;
28 cmAvailability: Items available for loan: [HIA. 658.8] (1). Items available for reference: [HIA. 658.8] (1).
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Gestão de topo / Alexander HiamPublication: Linda-a-Velha : Abril/Controljornal, 1998Description: 222 p. :
il ;
28 cmAvailability: Items available for loan: [HIA. 658] (1).
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Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, Fiona DaviesPublication: Chichester : John Wiley & Sons, 1998Description: X, 331 p. :
il ;
23 cm.Availability: Items available for loan: [MOU. 658.8] (1).
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Technology and market structure : theory and history / John SuttonPublication: Cambridge : The MIT Press, 1998Description: XV, 676 p. : il.Availability: Items available for loan: [SUT. 33] (1).
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Managing in uncertainty : theory and practice / Constantin Zopounidis, Panos M. PardalosPublication: Dordrecht : Kluwer Academic Publishers, 1998Description: XIII, 540 p. :
il. ;
25 cmAvailability: Items available for loan: [ZOP. 519.863] (1).
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Corporate communications in construction : public relations strategies for successful business and projects / Christopher N. Preece, Krisen Moodley, Alan M. SmithPublication: Oxford : Blackwell Science, 1988Description: XVI, 224 p. :
il. ;
24 cm.Availability: Items available for loan: [PRE. 658.5] (1).
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Successful business strategies using telecommunications services / Martin F. BartholomewPublication: Boston : Artech House, 1997Description: XX, 275 p. :
il. ;
24 cmAvailability: Items available for loan: [BAR. 621.39] (1).
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Marketing : conceitos, técnicas e problemas de gestão / Aníbal PiresPublication: Lisboa : Verbo, 1997Description: 226 p. :
il. ;
24 cm.Availability: Items available for loan: [PIR. 658.8] (1).
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Logistical management : the integrated supply chain process / Donald J. Bowersox, David J. ClossPublication: New York : McGraw-Hill, 1996Description: XIX, 730 p. :
il. ;
24 cmAvailability: Items available for loan: [BOW. 658] (1). Items available for reference: [BOW. 658] (1).
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Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.]Publication: Lisboa : Dom Quixote, 1996Description: 644 p. :
il ;
26 cmAvailability: Items available for loan: [LEN. 658.8] (1).
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Tecnologia do vestuário / Mário de AraújoPublication: Lisboa : Fundação Calouste Gulbenkian, 1996Description: 455 p. :
il. ;
23 cm.Availability: Items available for loan: [ARA. 677] (2). Items available for reference: [ARA. 677] (1).
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Ecodesign : no desenvolvimento dos produtos / Constança Peneda, Rui FrazãoPublication: Lisboa : INETI - Instituto Nacional de Engenharia e Tecnologia Industrial, 1995Description: V, 75 p. :
il. ;
30 cmAvailability: Items available for loan: [PEN. 628] (1). Items available for reference: [PEN. 628] (2).
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Marketing / John StapletonPublication: Lisboa : Presença, 1994Description: 223 p. :
il. ;
21 cmAvailability: Items available for loan: [STA. 658.8] (1).
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Marketing em Portugal : um guia de acção / João Coelho NunesPublication: Lisboa : Texto Editora, 1994Description: 163 p. :
il. ;
22 cmAvailability: Items available for loan: [NUN. 658.8] (1).
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Publicidade e comunicação / António Silva GomesPublication: Lisboa : Texto Editora, 1994Description: 232 p. :
il. ;
22 cmAvailability: Items available for loan: [GOM. 658.8] (1).
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Gestão : as funções da empresa / P. Baranger... [et al.]Publication: Lisboa : Sílabo, 1993Description: 430 p. :
il. ;
24 cmAvailability: Items available for loan: [BAR. 658] (2). Items available for reference: [BAR. 658] (1).
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Strategic marketing : a European approach / Jean-Jacques LambinPublication: London : McGraw-Hill, 1993Description: XV, 539 p. :
il. ;
24 cmAvailability: Items available for loan: [LAM. 658.8] (1).
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Marketing integrado : chave da competitividade industrial / Camille VertPublication: Lisboa : Monitor, 1991Description: 209 p. :
il. ;
24 cmAvailability: Items available for loan: [VER. 658.8] (1).
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Gestão : as funções da empresa / P. Baranger... [et al.]Publication: Lisboa : Sílabo, 1990Description: 430 p. :
il. ;
24 cmAvailability: Items available for loan: [BAR. 658] (1).
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Creative strategy in advertising / A. Jerome JewlerPublication: Belmont : Wadsworth Publishing Company, 1989Description: XIII, 370 p. :
il. ;
23 cmAvailability: Items available for loan: [JEW. 658.8] (1).
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Multinational marketing management : cases and readings / Robert D. Buzzell, John A. QuelchPublication: Reading : Addison-Wesley, 1988Description: X, 500 p. :
il. ;
24 cm.Availability: Items available for loan: [BUZ. 658.8] (1).
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Maximarketing / Stan Rapp, Tom Collins ; trad. Mirian Fonseca DinizPublication: São Paulo : McGraw-Hill, 1988Description: XX, 345 p. :
il. ;
24 cmAvailability: Items available for loan: [RAP. 658.8] (1). Items available for reference: [RAP. 658.8] (1).
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The Pedro Caldeira guide to world equity markets 1988 / Bryan de CairesPublication: London : Euromoney Publications, 1988Description: XVII, 516 p. :
il. ;
25 cm.Availability: Items available for loan: [CAI. 33] (1).
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Marketing / Philip Kotler ; trad. H. de Barros ; rev. téc. Dilson Gabriel dos Santos, Marcos Cortez CampomarPublication: São Paulo : Editora Atlas, 1987Description: 596 p. ;
21 cmAvailability: Items available for loan: [KOT. 658.8] (1).
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Essentials of statistics in marketing / C. S. Greensted, A. K. S. Jardine, J. D. MacfarlanePublication: London : Heinemann, 1986Description: XI, 257 p. :
il. ;
24 cmAvailability: Items available for loan: [GRE. 658.8] (1).
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Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. MiniardPublication: Chicago : The Dryden Press, 1986Description: XVII, 633 p. :
il. ;
24 cm.Availability: Items available for loan: [ENG. 658.3] (1).
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Fundamentos deontologicos de las ciencias de la informacion : prensa, radio, TV. cine, publicidad y relaciones públicas; manual para preparar oposiciones / Porfirio Barroso AsenjoPublication: Barcelona : Editorial Mitre, 1985Description: 319 p. :
il. ;
21 cmAvailability: Items available for loan: [BAR. 658.8] (1).
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Marketing : exercícios & casos / Herbert F. Holtje, José Afonso Mazzon, José A. GuagliardiPublication: São Paulo : McGraw-Hill, 1982Description: X, 243 p. :
il. ;
28 cmAvailability: Items available for loan: [HOL. 658.8] (1).
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Management controls and marketing planning / R. M. S. WilsonPublication: London : Heinemann, 1979Description: XVI, 224 p. :
il. ;
23 cm.Availability: Items available for loan: [WIL. 658.8] (1).
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