Strategic marketing : a European approach / Jean-Jacques Lambin
Publication: London : McGraw-Hill, 1993Description: XV, 539 p. : il. ; 24 cmISBN: 0-07-707795-4.Series: Marketing for Professional SeriesSubject - Topical Name: Marketing | Gestão de mercados | Gestão estratégica | Mercado económico global| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Livro | Biblioteca do ISEL | LAM. 658.8 (Browse shelf) | Available | 1012486 |
Total holds: 0
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