Multinational marketing management : cases and readings / Robert D. Buzzell, John A. Quelch
Publication: Reading : Addison-Wesley, 1988Description: X, 500 p. : il. ; 24 cm.ISBN: 0-201-07996-8.Subject - Topical Name: Marketing | Gestão | Estratégia | Competitividade| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Livro | Biblioteca do ISEL | BUZ. 658.8 (Browse shelf) | Available | 1024821 |
Total holds: 0
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