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Building models for marketing decisions / Peter S. H Leeflang... [et al.]

Main Author: LEEFLANG, Peter S. H.Publication: Boston : Kluwer, 2000Description: XVI, 645 p. : il. ; 25 cmISBN: 0-7923-7772-9.Series: International Series in Quantitative MarketingSubject - Topical Name: Marketing | Modelo dinâmico | Custos estimativos | Parametrização
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Item type Current location Call number Status Date due Barcode Item holds
Livro Biblioteca do ISEL LEE. 658.8 (Browse shelf) Available 1009918
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